هیپنوتیزم مجموعه ای از فنون و روشهاست که فرد را به خلسه ی آرامشی فرو می برد و در این حالت تلقینات و کلام به فرد القاء می شود. هیپنوتیزم پدیده ی عجیبی نیست. هربار که تحت تأثیر کلام دیگران قرار می گیریم یا دیگران را تحت تأثیر کلام خود قرار می دهیم نوعی از هیپنوتیزم را انجام داده ایم. همه ی ما در طول روز تحت تعاملات و ارتباطات روزمره هیپنوتیزم می شویم. وقتی برای خرید کالای مورد نظر خود به مغازه ای می رویم و با تبلیغات مغازه دار کالای مشابه یا حتی اجناس دیگری را خرید می کنیم، هیپنوتیزم شده ایم. برخی از این اجناس واقعا مورد نیاز ما نیستند و وقتی متوجه می شویم که... به منزل برگشته ایم!! آگهی ها، تبلیغات و پیامهای بازرگانی، نوعی هیپنوتیزم، با مهارت کاملند. در زمانی که در خلسه و غرق فیلم مورد نظر هستیم، ناگهان و به سرعت پیام آغاز می شود. بیان شیوا و صدای گوینده/ تصویرآگهی/ موسیقی اثرگذار و حتی شیوه ی نوشتن نام و مزایای کالا و حتی رنگ دکور بر تأثیر پیام می افزاید. نمی توان گفت که هیپنوتیزم های روزمره خوب یا بدند. گاهی تبلیغات، جنس مورد نیاز ما را به ما معرفی می کند، اما گاه ما تحت تأثیر آنها مبادرت به خرید کالایی می کنیم که هیچ احتیاجی به آن نداریم. فیلمهای سینمایی اثر بسیاری بر ذهن اعمال می کنند. به طوری که ما گاهی خود را به طور کامل درجای قهرمان داستان احساس کرده، با او گریه کرده و یا می خندیم. «صفحه قبل «صفحه بعدی

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